Client: UK Online | University of Kentucky’s online education division

Role: Created social media content and digital campaigns across UK Online’s platforms, developing graphics, short-form video, and student-focused messaging that supported the university’s online programs and brand presence.

Objective: Increase awareness of UK Online’s programs and make online education feel accessible, engaging, and connected to the larger University of Kentucky community.

Approach: Translated program information and university messaging into approachable, visually engaging content tailored for social media, balancing UK’s established brand identity with creative concepts designed to connect with prospective and current online students.