Client: Rhode x Spotify | Speculative brand collaboration

Role: Concepted and developed a full cross-brand campaign from the ground up, including the creative strategy, visual identity, product concepts, mockups, experiential activations, campus marketing, and social media rollout.

Objective: Merge Rhode’s beauty-driven community with Spotify’s music culture to create a Gen Z-focused collaboration built around self-expression, beauty, and personal listening habits.

Approach: Built the campaign around the idea of pairing beauty with music, developing Spotify-inspired Rhode products, branded packaging, digital content, listening lounge activations, and campus experiences designed to make the collaboration feel immersive, shareable, and culturally relevant.