Client: Grehan Associates | University of Kentucky student-run advertising agency

Role: Designed a social media campaign highlighting standout advertising from Super Bowl 2026

Objective: Turn one of advertising’s biggest cultural moments into timely, engaging social content that showcases strong creative work and encourages conversation around the campaigns that stood out.

Approach: Selected and analyzed memorable commercials from brands including Squarespace, Dove, Lay’s, Pringles, and others, then translated each campaign into a cohesive editorial-style social series. Used campaign imagery, oversized typography, and consistent visual treatment to give each brand its own moment while maintaining a recognizable look across the full series