Client: University of Kentucky, Marketing 300 | Dairy Boy | Lifestyle and apparel brand

Role: Conducted a full SWOT analysis of Dairy Boy’s brand positioning, marketing strategy, audience, product model, and competitive landscape, then developed strategic recommendations for future growth.

Objective: Identify the brand’s key strengths and challenges while uncovering opportunities to expand its audience, accessibility, and long-term relevance.

Approach: Analyzed Dairy Boy’s visual storytelling, founder-led identity, limited-drop strategy, pricing, trend dependency, and competitive environment, then translated those insights into a growth marketing strategy focused on retail expansion, evergreen products, new audiences, user-generated content, and brand longevity.