Client: Collegiate Mobile | University of Kentucky’s student-focused mobile service

Role: Manage Kentucky Mobile’s Instagram presence, developing the content strategy and creating graphics, Reels, captions, and campaign concepts from ideation through execution. Plan content around campus events, UK athletics, student trends, and key brand initiatives while maintaining a consistent visual identity and voice.

Objective: Build awareness of Kentucky Mobile among UK students by making the brand feel relevant, approachable, and connected to campus life.

Approach: Created a student-first social strategy centered around UK traditions, campus events, trends, athletics, and relatable college experiences, naturally integrating Kentucky Mobile’s services into content designed for Gen Z.