Client: Sarris Candies | Pittsburgh-based chocolate and confectionery brand

Role: Created original short-form social content from concept through execution, including on-site content capture, creative direction, filming, editing, copy, and Reel development featuring the Sarris factory, candy store, and products.

Objective: Showcase the Sarris brand experience through engaging organic content that builds awareness and connects with audiences on social media.

Approach: Used behind-the-scenes storytelling, POV concepts, product-focused visuals, and fast-paced editing to turn the in-store and factory experience into authentic, platform-native content designed to capture attention and encourage engagement.