Client: RedBull | Academic Project

Role: Developed original advertising concepts and branded social content inspired by Red Bull’s high-energy visual identity, including a seasonal product launch and a conceptual brand collaboration.

Objective: Explore how Red Bull could expand its existing brand identity through culturally relevant campaigns that connect the product with lifestyle, fashion, and seasonal moments.

Approach: Designed a fall-inspired campaign for a conceptual Fuji Apple & Ginger Red Bull flavor, developing the product concept, advertisement, messaging, and social copy. Also created a conceptual Prada x Red Bull collaboration featuring professional skateboarder Sandro Dias, combining Red Bull’s action-sports identity with luxury fashion to demonstrate how unexpected partnerships can generate attention and expand a brand’s cultural reach.

“🚨 Flavor Drop Alert! Introducing the bold new taste of fall 🍎🔥  RedBull Fuji Apple & Ginger. Crisp, fiery, and here to give your wings a whole new flavor.  #RedBullEdition #FuelYourFall”

When two icons of performance and style collide, you get Red Bull × Prada.

This season, we’re partnering with luxury powerhouse Prada to push skateboarding to new heights… literally. 

Legendary skater Sandro Dias, the man who redefined vert skating and holds multiple world titles, just took part in one of his boldest feats yet: the Red Bull Building Drop. Dressed head to toe in Prada, Sandro combined high fashion with high adrenaline and proved that style and speed can share the same halfpipe.

From the streets to the skyline, this collaboration celebrates precision, creativity, and the fearless energy that defines both brands.

Watch as Sandro takes the drop, breaks records, and brings Prada’s sleek design into the world of skate.

#RedBullSkate #RedBullxPrada #SandroDias #BuildingDrop #GivesYouWings #SkateInStyle #FuelYourNextLevel”