As a New Partnerships Intern with JMI Sports supporting the Kentucky Wildcats’ New Partnerships team, I assist in identifying, researching, and engaging potential advertisers and brand partners for Kentucky Basketball. My role focuses on prospect research and database management, analyzing local and regional businesses, advertising categories, and open sponsorship inventory to support partnership growth. I contribute to outreach preparation by drafting introductory emails, call scripts, and customized sales materials, and I assist with presentations and client meeting preparation. I also gain hands-on experience in collegiate sports sponsorship strategy through media landscape research in local TV and radio, partnership activation brainstorming, competitive market analysis, and game-day support for in-arena branding and partner activations.

Responsibilities Include:

• Researching and identifying potential advertisers and partners aligned with Kentucky Basketball

• Maintaining a prospecting database and analyzing sponsorship categories and inventory

• Assisting with outreach materials, sales one-sheets, and customized partnership proposals

• Conducting local TV and radio advertiser and competitor sponsorship research

• Supporting partnership strategy, activation ideation, and client meeting preparation

• Assisting with game-day activations, in-arena branding, and market analysis

In my role as Digital Media Strategy & Campus Marketing Intern, I support collegiate marketing and promotions efforts through digital media, social content creation, and brand activation support. I collaborate with campus and agency partners to strengthen brand presence, assist with marketing strategy, and contribute to digital campaigns aligned with student engagement goals. This position allows me to balance multiple leadership roles and internships while gaining hands-on experience in integrated marketing, digital media, and promotional strategy.

Responsibilities Include:

• Supporting and managing campus social media accounts and digital content

• Assisting with marketing materials, promotions, and campaign execution

• Collaborating with internal teams and external agency partners

• Serving as a liaison between campus marketing efforts and agency teams when applicable

• Providing support at in-person events and brand activations

• Contributing to integrated marketing and student engagement strategies

As a Marketing, Business, & Tech Intern at Brand Motives, I lead organic and paid social media strategy for multiple clients, developing data-driven campaigns that strengthen brand visibility and audience engagement. My role combines content strategy, analytics, client onboarding, and creative execution, allowing me to support brands across platforms while collaborating closely with clients and internal teams.

Responsibilities Include:

• Leading organic and paid social media strategy, including content calendars, audits, reporting, and client onboarding

• Managing and scheduling content across Facebook, Instagram, and LinkedIn

• Designing social and digital creatives using Canva, Wix, and related tools, and assisting with website development

As the Digital Marketing Intern for UK Online, I supported the development and execution of digital marketing strategies designed to increase engagement and strengthen brand visibility across online programs. I worked with data, content, and cross-functional teams to optimize campaigns and support recruitment and retention through targeted, audience-driven messaging.

Responsibilities Include:

• Developing and implementing digital marketing strategies to drive engagement

• Creating and managing social media content across platforms

• Monitoring analytics and optimizing campaigns based on performance insights

• Collaborating with cross-functional teams to support recruitment initiatives

• Using audience insights to inform messaging and campaign strategy